Love. You. Humanity.
We live in a world that is more divided than ever - polarized by opinions, disconnected by algorithms, and numb to what really matters: each other.
4 stands for LOVE.
3 stands for YOU.
Together, 4 3 means "LOVE YOU" - a simple message with powerful impact.
Our logo features counterclockwise arrows circling a bold 4 3.
WHY?
The circle represents life. The arrows counterclockwise is to bring back love, humor, and joy back to humanity. 4 3 is about bringing people back- letting them see one act of kindness in any means can turn into a ripple effect. They can change the world.
That is why we have created more than just a message. We have built an app and apparel line to spread this movement - making kindness fun, trackable, and viral in the best way possible.
It's inspiring, easy to use, and makes you feel good.
But most of all - it's contagious in a world that desperately needs it.
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