Empower Your Life with the Kindness App

We live in a world divided and disconnected. The 43 Initiative Project is a cultural movement aimed at reversing that trend. 4 = Love    3 = You. The counterclockwise arrows in our logo symbolize a call to bring humanity back together. Through our message, our app, and our apparel for kindness, we're making kindness fun, trackable, and contagious, fostering a kindness movement that connects us all.